Branding, Stationery and Website
Progressive, optimistic, momentum, corporate and accessible. The colour palette here brings energy and optimism to the playful squiggle icon which suggests WE, an abbreviation of Wealth, Wellbeing and We work together.
This introduces the overall tone of voice that there is a partnership between Gareth and his clients. Paired with a simple, modern and friendly sans serif font to suggest trust and confidence.
Designed at Factory One, Sydney Australia.
For the application for this is more of a clean, minimal corporate approach. Natural, age appropriate photography and kind language to maintain that level of human connection.
The sunburst colour palette of this branding separates itself from the greens and blues of the corporate, financial standards, and approaches a more optimistic view. We lean into the idea of “brighter tomorrows” with organic shapes adding a feeling of momentum and relaxed growth.
